Cookie Policy
What gets stored on your device, by whom, and how to turn it off.
Last updated 27 August 2026
The short version
The tools themselves need no cookies at all. The only cookies on this site come from advertising, and you can decline them, you'll still see ads, they just won't be personalised.
Consent is handled by Google's Consent Management Platform, which is certified under the IAB Transparency & Consent Framework. If you're in the European Economic Area, the UK or Switzerland you'll be asked before any advertising cookie is set, and you can change your answer at any time.
What a cookie is (and what local storage is)
A cookie is a small file a website stores in your browser and sends back to a server on future requests. Local storage is similar but stays entirely on your device. It is never sent anywhere. We use local storage for preferences and cookies only for advertising.
Strictly necessary. Always on
| Name | Type | Purpose | Duration |
|---|---|---|---|
ddt-theme | Local storage | Remembers light or dark mode | Until cleared |
ddt-word-counter | Local storage | Restores your draft in the word counter after a reload | Until cleared |
None of these are transmitted to us or to anyone else. They exist purely so the site behaves sensibly on your next visit.
How your choice is collected
We use Google's Consent Management Platform, certified under the IAB Transparency & Consent Framework (TCF v2.2). Visitors in the EEA, the UK and Switzerland are shown a consent message before advertising cookies are set, with the option to consent or to manage individual purposes and vendors.
Your choice is recorded by Google as a TCF consent string and shared with the advertising vendors you allowed. We do not store a separate copy of it ourselves.
Advertising, only with your consent
We use Google AdSense. When you accept advertising cookies, Google and its partners may set cookies including:
| Name | Set by | Purpose | Duration |
|---|---|---|---|
__gads | Measures ad interactions and limits how often you see the same ad | Up to 13 months | |
__gpi | Ad personalisation and measurement | Up to 13 months | |
IDE / test_cookie | DoubleClick (Google) | Ad delivery and effectiveness measurement | Up to 13 months |
NID | Stores advertising preferences | Up to 6 months |
Exact names and durations are set by Google and can change. Their current list is at policies.google.com/technologies/cookies.
Analytics, only with your consent
Where analytics are enabled, cookies beginning _ga are used to count visits
and see which pages are useful. IP addresses are anonymised. Declining analytics cookies
has no effect on how the site works.
If you decline
Everything on the site continues to work. Ads still appear, we still need to fund hosting. But they are served in non-personalised mode: chosen based on the content of the page and coarse location rather than any profile of your browsing.
Changing your mind
Three ways:
- Use the Manage options control in the consent message to review individual purposes and vendors.
- Clear this site's data in your browser settings, the consent message will reappear on your next visit.
- Manage advertising preferences directly with Google at Google Ads Settings.
Blocking cookies entirely
Every major browser lets you block or delete cookies. Look for “Privacy” or “Site data” in settings. Blocking all cookies may break other websites; it will not break this one.
Industry-wide opt-outs are available at aboutads.info/choices (US) and youronlinechoices.com (EU).
Questions
Email hello@daytodaytools.online, or read the full privacy policy.